Raw Footage (DSLR - Canon EOS 650D):
Using Final Cut Pro as an editing programme:
Thursday, 2 April 2015
Evaluation Q3 - Yzabelle Celosa
What have you learnt from your audience feedback?
Focus Group on initial idea: Party Scene.
Audience Feedback on final cut...
Audience Feedback on final cut...
Audience Feedback : Genre
I asked many people of different ages (but focusing more on my target audience range) to state their favourite genre of music and why. I then transferred the information I found into a tally chart and a table so then it could be easily analyzed. Although some members of a different age range enjoy pop and some teenagers enjoy other genres, I still found that pop was the most common genre that teens enjoy. I also found that some reasons that people gave to why they enjoy a particular genre can be applied to the pop genre; such as being lively and energetic. Therefore, I also aimed to achieve this in my own music video.
Audience Feedback : Print Products
Before creating my digipak and advert, I wanted to look at real media print products that were successful in promoting the artist and his/her work. I asked my target audience to state some of their favourite artists and I researched the digipaks of the most common artists that they had answered...
I then gained practice in making digipaks by recreating a digipak for Iggy Azalea's album The New Classic taking into consideration what I found my target audience was attracted to and most interested in.
After creating many designs for my digipak and advert, I had trouble deciding which design to choose for the final print products. I therefore, turned to my target audience for feedback. Since my target audience is of a young age, it ocurred to me that the best way to easily communicate with them is through using social media.
Therefore, using the Internet, I had a sample of my target audience take this online poll (on their phones and computers) to choose which design they preferred. I found this method very easy and practical as it is simply a one-click process and I was able to track the progress of the poll to see which designs were doing well.
Nicki Minaj - Pink Friday
I then gained practice in making digipaks by recreating a digipak for Iggy Azalea's album The New Classic taking into consideration what I found my target audience was attracted to and most interested in.
Iggy Azalea - The New Classic
After creating many designs for my digipak and advert, I had trouble deciding which design to choose for the final print products. I therefore, turned to my target audience for feedback. Since my target audience is of a young age, it ocurred to me that the best way to easily communicate with them is through using social media.
Therefore, using the Internet, I had a sample of my target audience take this online poll (on their phones and computers) to choose which design they preferred. I found this method very easy and practical as it is simply a one-click process and I was able to track the progress of the poll to see which designs were doing well.
Luckily, design A was the design that I initially wanted for my digipak front cover and this was also the design that received the most number of votes. It therefore, ended up being our final front cover design.
Secondly, I used another form of social media very popular with my aimed target audience; Twitter. Here, I simply posted the four digipak designs and asked for responses and opinions. Here are some examples of the responses I received...
I found that this method was also very easy and it allowed people to add they're own opinions and comments that I took into consideration...
After receiving many votes for both designs A & B, I then thought of a simpler way to narrow down the answer. I used the 'retweet' and 'favourite' buttons on Twitter so that people could again easily express their opinion with a simple click of a button and I found that Design A again received the most votes.
Using my audience for feedback really made the construction of my digipak and magazine advert a lot easier as I could see which images, designs, fonts and layouts worked best to appeal and attract them. Since the print products and the music video work together as a promo package, if I can ensure that my designs appeal to the majority of my target audience, then it makes it more dependable that my products would have a better chance of success in the market place.
Secondly, I used another form of social media very popular with my aimed target audience; Twitter. Here, I simply posted the four digipak designs and asked for responses and opinions. Here are some examples of the responses I received...
I found that this method was also very easy and it allowed people to add they're own opinions and comments that I took into consideration...Using my audience for feedback really made the construction of my digipak and magazine advert a lot easier as I could see which images, designs, fonts and layouts worked best to appeal and attract them. Since the print products and the music video work together as a promo package, if I can ensure that my designs appeal to the majority of my target audience, then it makes it more dependable that my products would have a better chance of success in the market place.
Evaluation Q1 - Yzabelle Celosa
1. In what ways does your media products use, develop or challenge forms and conventions of real media products?
___________________________________________
CONVENTIONS OF A MUSIC VIDEO:
CONVENTIONS OF THE POP GENRE:
MISE-EN-SCENE (Visual Motifs)
Big locations, mainstream & fashionable outfits, props that link with the lyric or vibrant colours scene in each shot whether through makeup or lighting.
LUTS (Light Up The Sky):
LOCATION
The locations that were chosen to create my music video are very contrasting. Therefore, I was able to work with a collection of scenes with lots of greenery, lights and a busy city. I found that this variety of different locations helped create the vibrant and energetic ambiance that is seen in the pop genre.
NORTHOLT HILLS
Perfect scenery to get the skyline and lights from the motorway and buildings at night.
Link to title: "Light Up The Sky"
RICHMOND PARK
Surrounded by greenery and nature; pleasant scenery.
PICCADILLY CIRCUS
A very vibrant and busy atmosphere. With the constant changing of the backdrop and busy people traveling behind; it creates the perfect lively mood for the genre.
PROPS
This was my initial plan for what props I would have wanted to include in my pop music video... However, due to having a very low production budget, I was only able to get a few. Nevertheless, I still found that the props used in the overall final cut of the video were successful in creating the atmosphere of the pop genre.
PROP INITIAL IDEAS:
PROPS USED:
SUBVERTING THE POP GENRE CONVENTIONS
1) A convention seen in many pop genre videos is the notion of the 'male gaze' on women.
In my music video, I did not include this as I wanted it to represent teen life full of enjoyment and energy and to invite the audience to feel this vibe.
These are examples of pop artists that included voyeurism in their music videos...
Katy Perry - California Gurls
Miley Cyrus - We Can't Stop
Nicki Minaj - Anaconda
Another convention of the pop genre (in terms of mise-en-scene), is the use of quite heavy makeup and bold colours on the face.
An example for this is the use of bold lipstick on many artists in today's contemporary pop culture...
The use of the colour red on her lipstick has connotations of being provocative, daring and again creating the notion of the 'male gaze'. This juxtaposes with her white outfit as white usually has connotations of innocence and purity. Perhaps, this highlights the wildness of young people.
Although I wanted our main artist to look natural, light and effortless, this was still seen in some of the members of the cast...
MUSIC VIDEO CONVENTIONS
Technical conventions:
ANCILLARY TEXTS
Digipak:
Magazine Advert:
From researching real media print products in the pop genre, I created this digipak/poster in order to conform to the pop conventions and create a realistic finish.
Print Products - Evaluation 1 - Yzabelle Celosa A2 from samanthacelosa
- The pop genre has a typically a very lively and energetic ambiance, therefore, it was crucial for my advert to include clear, bold fonts and colour as well as my digipak.
FONT AND DESIGN
Keeping
the fonts and colours of the text the same for the entire digipak was
important to make my digipak look professional whilst still conforming
to the genre of our music (pop). Again, I researched real pop album back
covers to guide me with the design.
IMAGE CHOICE
In
most
of my digipak photos, the location shots and any photos without the
'artist' is edited to the similar filter where the image is grained. I
wanted to highlight the idea of 'light up the sky' using this, by
blurring and graining the image, the images of the lights became more
glowy and vibrant as they become more unfocused. (This is also seen in
our music video, particularly in the location shots).
Also, in contrast to this, I wanted the text to stand out from the photograph so that it would be easily read.
Thursday, 26 February 2015
Evaluation Question 3 - Christopher Marques
What have you learnt from your audience feedback?
Audience Feedback - Group of Teenagers (Target Audience)
Audience Feedback - Teacher Feedback
How audience feedback shaped my Music Video:
When first coming up with a plan to create this music video I felt that the lyrics of the song would go well with a party scene, when i pitched this idea to members of my target audience the feedback that i received was not what I wanted to hear but was reasonable. The feedback that I received was that to throw a party scene to be in my music video seemed like an unrealistic idea which would be difficult to materialise with such a low budget and not having an actual venue to have the party at.
Audience Feedback
When I arranged a group of my target audience to watch my music video I wanted to get people who fit the target audience, that way I would be able to get a clear view if they feel that my product fits in within the genre and if they like it or not, and with their feedback whether it was helpful criticism or general compliments i would take it and try to make improvements from it, even the smallest things such as the lip syncing being out of sync by the smallest of margins, it was still an imperfection which was pointed out and i wanted my products to be perfect.
Teacher Feedback
The reason behind me getting feedback from my teacher, is because other than wanting to hear how effective it is at attracting my target audience but a view from other audiences, when seeking feedback from my teacher I was able to act upon slight faults that were pointed out which led to improvements being made to my final product.
Tuesday, 24 February 2015
Saturday, 21 February 2015
EvaluationQ4:Genice-Marie John-Lewis
How did you use new technologies in the construction of research,planning and evaluation stages?
The use of new media technology is important to becoming a media producer/creator , to retrieve material from the audience , and to consume material from institutions.
By having the advantage in modern day to be able to use such advanced new media technology, it has become a big stepping stone in the music industry to attract an audience. For example, for my A2 Coursework I am currently using Blogger to present my work to an audience , much like artists in the music industry who are trying to get discovered or to promote their music to their target audience. If I were to promote my artist Ada Satka, new media technology would be very important because, platforms such as Twitter , Facebook and Youtube are the most common ways in which people listen to music...take Justin Bieber for example, he started making youtube videos just to showcase his talent to family and friends , but little to his knowledge did he know that his future record label scout would find him and turn him into the global successor that he is to date. In relation to the construction of research stage ,I also used youtube to find my unsigned artist .
Although new media technology proves to be highly successful in helping artist reach their potential, I on the other hand have found new media technology to be the gateway to making a convincing music video ,digipak and magazine advert for a unsigned artist.For example, new media technology led me to....
Editing
Blogger
Camera
The use of new media technology is important to becoming a media producer/creator , to retrieve material from the audience , and to consume material from institutions.
By having the advantage in modern day to be able to use such advanced new media technology, it has become a big stepping stone in the music industry to attract an audience. For example, for my A2 Coursework I am currently using Blogger to present my work to an audience , much like artists in the music industry who are trying to get discovered or to promote their music to their target audience. If I were to promote my artist Ada Satka, new media technology would be very important because, platforms such as Twitter , Facebook and Youtube are the most common ways in which people listen to music...take Justin Bieber for example, he started making youtube videos just to showcase his talent to family and friends , but little to his knowledge did he know that his future record label scout would find him and turn him into the global successor that he is to date. In relation to the construction of research stage ,I also used youtube to find my unsigned artist .
Although new media technology proves to be highly successful in helping artist reach their potential, I on the other hand have found new media technology to be the gateway to making a convincing music video ,digipak and magazine advert for a unsigned artist.For example, new media technology led me to....
Editing
- Print products- I used photoshop , because I wanted them to look professional and as
convincing as real media texts such as Rihanna’s “Loud” and Taylor Swift’s
“Red” ,which might be found conventional and online outlets like HMV and
Amazon.- My initial idea to use photoshop was to airbrush my artist because that
is stereotypically what many people believe is all that goes into the work of
print products, but after researching official examples , I understood that I
had to use it creatively and effectively to brighten still images, blur shadows
and enhance features of the artist and the background , like a traffic light
and scenery lit with bright lights to make the products stand out to its target
audience and conform to the lyrics “light up the sky”.
Taylor Swift's "RED"
Rihanna's "Loud"
- When producing my print
products, I was inspired by real media texts such as Ellie Goulding’s “Lights”
because of the bright colours and effortless portrayal of the artist. In my
opinion being able to use photoshop developed my skills because it is a very
professional piece of software that can either work with a product or against
it. In comparison to real media texts such as Beyonce’s “I
AM SASHA FIERCE” digipak and Katy Perry’s ‘Teenage dream” magazine advert , I
think my print products look convincing because of my access to new media technology.
Ellie Gouldings "Lights"
Beyonce's "I am Sasha Fierce"
Katy Perry's "Teenage Dream" - I made a video using iMovie highlighting some of the editing techniques and shots feautured in "Light up the sky"
Digipak I made during the research stage of my A2 coursework using new media technology like Fireworks and photoshop. As well as using, the internet (google ,blogger, youtube) to research the artist and their audience and present my findings. By doing this I was able to experiment with different softwares before I made my final digipak for my unsigned artists. In the example below I used Fireworks and Photoshop to create the Iggy Azalea digipak. And when it came to analysing a real media text example of a digipak, I chose to analyse Chris Browns "F.A.M.E" ,and to do this I used new media technology such as powerpoint and slideshare.
Iggy Azalea & Chris Brown Digipak's
- Without the access to new media technology, I would not have been able to share my work on “Blogger” to a potentially global audience, which is a website where I can receive feedback ,gain followers and explore other blogs within the online community.
- I used various websites such as Youtube and google to research the genres I chose from my music video and thriller opening , as well as print products examples and templates
- By sharing my research and planning and evaluation online , I was able to use digital technologies like iMovie , Prezi ,GIFs(moving images),voicethread and powerpoint to present my findings and overall view of each media product, which I would then import onto my blog.
Camera
-
I used a Canon DSLR EOS 650D because of it’s HD
quality , which made the outcome of both products very professional and clear
with no cracks in the sound or fuzzy vision. As well as this, the camera had a
flip screen which let me see exactly what was being shot ,placing me in the
role as the director. For example, in "Light up the sky" I was in control of
what and who was allowed into the frame, by using the rule of thirds.
- Before filming i was able to adjust the light balance on camera, rather than doing it when editing because of how technology has advanced.
-
I was able to change the cinematic style through
mise-en-scene because a narrative was not the focus of the video, the
props,shooting style and location were.
So by using a DSLR Canon camera , I was able to use new media technology to
shoot inspired shots , as well as creative shots that I thought would work
Prezi
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