The use of new media technology is important to becoming a media producer/creator , to retrieve material from the audience , and to consume material from institutions.
By having the advantage in modern day to be able to use such advanced new media technology, it has become a big stepping stone in the music industry to attract an audience. For example, for my A2 Coursework I am currently using Blogger to present my work to an audience , much like artists in the music industry who are trying to get discovered or to promote their music to their target audience. If I were to promote my artist Ada Satka, new media technology would be very important because, platforms such as Twitter , Facebook and Youtube are the most common ways in which people listen to music...take Justin Bieber for example, he started making youtube videos just to showcase his talent to family and friends , but little to his knowledge did he know that his future record label scout would find him and turn him into the global successor that he is to date. In relation to the construction of research stage ,I also used youtube to find my unsigned artist .
Although new media technology proves to be highly successful in helping artist reach their potential, I on the other hand have found new media technology to be the gateway to making a convincing music video ,digipak and magazine advert for a unsigned artist.For example, new media technology led me to....
Editing
- Print products- I used photoshop , because I wanted them to look professional and as
convincing as real media texts such as Rihanna’s “Loud” and Taylor Swift’s
“Red” ,which might be found conventional and online outlets like HMV and
Amazon.- My initial idea to use photoshop was to airbrush my artist because that
is stereotypically what many people believe is all that goes into the work of
print products, but after researching official examples , I understood that I
had to use it creatively and effectively to brighten still images, blur shadows
and enhance features of the artist and the background , like a traffic light
and scenery lit with bright lights to make the products stand out to its target
audience and conform to the lyrics “light up the sky”.
Taylor Swift's "RED"
Rihanna's "Loud"
- When producing my print
products, I was inspired by real media texts such as Ellie Goulding’s “Lights”
because of the bright colours and effortless portrayal of the artist. In my
opinion being able to use photoshop developed my skills because it is a very
professional piece of software that can either work with a product or against
it. In comparison to real media texts such as Beyonce’s “I
AM SASHA FIERCE” digipak and Katy Perry’s ‘Teenage dream” magazine advert , I
think my print products look convincing because of my access to new media technology.
Ellie Gouldings "Lights"
Beyonce's "I am Sasha Fierce"
Katy Perry's "Teenage Dream" - I made a video using iMovie highlighting some of the editing techniques and shots feautured in "Light up the sky"
Digipak I made during the research stage of my A2 coursework using new media technology like Fireworks and photoshop. As well as using, the internet (google ,blogger, youtube) to research the artist and their audience and present my findings. By doing this I was able to experiment with different softwares before I made my final digipak for my unsigned artists. In the example below I used Fireworks and Photoshop to create the Iggy Azalea digipak. And when it came to analysing a real media text example of a digipak, I chose to analyse Chris Browns "F.A.M.E" ,and to do this I used new media technology such as powerpoint and slideshare.
Iggy Azalea & Chris Brown Digipak's
- Without the access to new media technology, I would not have been able to share my work on “Blogger” to a potentially global audience, which is a website where I can receive feedback ,gain followers and explore other blogs within the online community.
- I used various websites such as Youtube and google to research the genres I chose from my music video and thriller opening , as well as print products examples and templates
- By sharing my research and planning and evaluation online , I was able to use digital technologies like iMovie , Prezi ,GIFs(moving images),voicethread and powerpoint to present my findings and overall view of each media product, which I would then import onto my blog.
Camera
-
I used a Canon DSLR EOS 650D because of it’s HD
quality , which made the outcome of both products very professional and clear
with no cracks in the sound or fuzzy vision. As well as this, the camera had a
flip screen which let me see exactly what was being shot ,placing me in the
role as the director. For example, in "Light up the sky" I was in control of
what and who was allowed into the frame, by using the rule of thirds.
- Before filming i was able to adjust the light balance on camera, rather than doing it when editing because of how technology has advanced.
-
I was able to change the cinematic style through
mise-en-scene because a narrative was not the focus of the video, the
props,shooting style and location were.
So by using a DSLR Canon camera , I was able to use new media technology to
shoot inspired shots , as well as creative shots that I thought would work
Prezi
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