Conventions of the pop music video genre:
- artists portrayed as happy
- artists in fashionable,mainstream clothing
- lyrics usually based around love or relationships
- main target audience is tweens-mid twenties
- bright,bold colors
- video usually 3-5mins long
- follows current trends
- usually advertised by radios or magazines
- dancing
- imagery created is often based on sex,partying,romance (stereotypically what the key demographic enjoy)
- artist protrayed in a sexual way
I made a video using iMovie and a slideshare documents to present my answer.
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