EvaluationQ3:Genice-Marie John-Lewis

What have you learnt from your audience feedback? 

Audience 
-Made up of individuals who bring social and cultural experiences to their interpretation of any text.

I made a video on iMovie to evaluate the audience feedback I received throughout the task.

Focus group response to the party scene

Overall, my audience really did not respond positively to the party scene idea, because of their views of reality and "fake" reality. It would have been fun to do this idea, but realistically it would not have looked professional when it came to editing the footage and producing the final cut. I think this is because I did not have the same funds in comparison to hollywood productions , which are able to hire extras and a professional crew to make it look professional. This is because, initially i wanted to do a party scene similar to project X , but taking into consideration my audience's response, it was best to scrap the idea and think of something more realistic. 

Project X -Party scene (fantasy,unrealistic) inspiration 

Real media texts 

I conducted a Questionnaire to find out who my target audience was.....

 Theorists

• Stuart et al : Audience can choose how they interpret text (In comparison to my media text, the audience can decide how my video makes them feel, whether it be happy,nostalgic etc..) 
• Laura Mulvey: "The male gaze" the reason why the pop genre has a high percentage of male viewers (In contrast to my media text , my artist is not presented in a sexual way) 

Audience feedback to Digipak
I asked 40 people of my target audience which print products they preffered and why. This is because their feedback will always be important because they are who i aim my products at, and if they do not like it they will not buy/listen to it. Overall, their feedback on each print product helped me decide what makes the final digipak and, from this i realised how significant audience feed back is when making products that are going to be  part of a promotion package. So this also shows that in relation to a promotion package, the audience have considered what is memorable to them and what print product links to the artist.

Audience feedback from first viewing

What did i learn from this.....  
I think I have met my audience expectations fully because from the feedback on the final cut , my target audience were able to give genuine feedback , which led me to re-evaluate my ideas and this resulted in the substitution of the party scene, for a small scene to represent friendship and fun. As a result of this, the use of location and a small amount of extras convinced my audience that the video did in fact conform to the pop genre , despite doubts in the beginning that it would just look cliche and unprofessional. I also found that even though I subverted the genre by not conforming to the use of Laura Mulvey's "Male gaze"  theory , it did not have an impact on how the males in my key demographic viewed the print products and music video nor, did it make them not want to watch it because the protagonist was not being sexualised. So therefore, this has taught me that in order for a female in the pop genre to be successful in using a promotional package , they do not have sexualise themselves in order to gain attraction from men. 

Therefore, the significance of audience feedback on the initial idea turned out to be beneficial ,in regards to how our target audience perceived the final cut. If I had produced this main text without receiving feedback from my target audience before hand, I would have lost sight of how I was trying to attract my chosen audience to watch my video, and what they would think of the video whilst watching it because.