Evaluation Q2:Genice-Marie John-Lewis

How effective is the combination of your main and ancillary texts?

Main and ancillary texts

Music video

My print products and music video for "Light up the sky" are used as a promotional package for the release of an album. Having established who my audience was, I was able to attract them by producing a magazine advert and an advertisement trailer for music video, digipak and magazine advert as a package.For example, before these main and ancillary texts would be released an advert for the digipak and music video would be presented to the audience ...

Advert

It was important that my main and ancillary texts were used as a package together , so the audience could make instant connections between each of the three.For example, the photos across the lyric booklet are from a photoshoot conducted in the same location (Northolt Hills) , so it would be easy for the audience to recognise the album advert. As well as this, the digipak front cover is used in the magazine advert, so the audience know what they are looking for, and from seeing the magazine advert they would be able to make links from the similar images they have seen. 


Through the use of *synergy  I was able to connect my main and ancillary texts by..

•  Images of the artist occur in all three products (promotes the artist)
•  Simplicity & Plain colours used for the font 
•  Neutral/subtle colours used throughout each image on all products (eg-orange,warm yellow and maroon  tones, sunset colours) 

Synergy
- The simultaneous release of different products to boost them both. 
-can be used by bigger companies(often media conglomerates,eg-SONY,MICROSOFT) to promote linked products across different media , to accumulate a larger profit 

However, to increase the synergy of my products I could have ... 

• Used the same font for the artist's name across my ancillary texts, as well as including the artist's name in the main product , to give the artist recognition , as my target audience agreed it would not be easier to recognise the artist, but it would be that much easier to familiarise themselves with the products because , a different product could be promoted each time.  
• The use of micro elements such as mise-en-scene so the audience are able to easily identify the artist's face or body if they saw her. For example, in the pop industry Rita Ora is known for her trademark red lipstick ,Miley Cyrus is known for her elaborate facial expressions and provocative one piece's,Jessy J for her infamous block fringe bob hairstyle and One Direction are not only known for the good looks, they are also known for the 'silly' attempt at a dance routine in many of their videos

Prezi

Real media text examples

Rita Ora 

Jessie J

Miley Cyrus

One Direction

Target audience
From talking to my target audience about my products they said that being fans of the pop genre, the texts would appeal to them because they conform to what they expect. As well as this, they praised the fact that the dance scene in the main text was short enough to look realistic , and that even             though extras are a main part of the text, the ancillary texts and shots of the artist on her own made it clear to them that it was not a pop group , it was a solo artist. This is because the digipak and magazine advert present the artist as the centre of attention for the audience to focus on.I also found out that by showing my target audience the advert for the main text first made them want to see it because the image used intrigued them.

Final product
Overall , I enjoy watching my main text as much as I enjoyed producing it,therefore making it my favourite product to produce. Although, creating the ancillary texts using synergy with the influence of my music video was an interesting task , even though it did prove to be quite challenging at times. Both my main and ancillary texts are successfully linked using synergy because the audience can make links between the three products , mostly because the location the images were shot in are frequently used in the main text. For example , the artist overlooking the city/suburbs and lip syncing in an iconographic location such as London. 

To conclude, I think that my final products were a success and I am pleased with how they turned out out ,as well as how they portrayed the artist.